Dubai Developer Unveils AED 30 Billion Mercedes‑Benz Branded City
Dubai‑based Binghatti Developers and Mercedes‑Benz have unveiled plans for an ambitious master‑planned project called Mercedes‑Benz Places – Binghatti City, set to become the world’s first Mercedes‑Benz branded city with an estimated AED 30 billion investment.
To compare potential returns across Dubai communities, start with ROI—see our ROI in Dubai real estate guide.
A New Chapter in Branded Real Estate
Binghatti and Mercedes‑Benz are taking their partnership beyond traditional branded residences for a second major collaboration. The new development, located in the Meydan area of Dubai, will span roughly 10 million square feet and integrates residential, retail, leisure, and community facilities under a cohesive urban vision.
This project also marks Binghatti’s first master‑planned community, elevating the company’s development portfolio while merging luxury real estate with premium lifestyle concepts.
What the Project Includes
According to the developers, Mercedes‑Benz Places – Binghatti City aims to blend high‑end living with innovative design inspired by Mercedes‑Benz’s Sensual Purity philosophy. The masterplan will feature:
- Luxury residences and multi‑tower district layout
- Retail boulevards and vibrant cultural / leisure zones
- Parks, green corridors, wellness and sports facilities
- Mobility hubs and dining / entertainment spaces
- Community‑oriented infrastructure within walking distance of daily services
By combining these elements, the development aspires to create a self‑sustaining “city within a city”.
Official Launch and Leadership Statements
The agreement was formalized at a signing ceremony held at the Mercedes‑Benz Museum in Stuttgart, attended by Binghatti Chairman Muhammad Binghatti and Mathias Geisen, board member of Mercedes‑Benz Group AG for Marketing and Sales.
According to Binghatti, the collaboration signifies a shared dedication to quality, precision, and timeless design. He described the project as a world‑class urban experience that aims to become one of Dubai’s most distinguished destinations.
Geisen highlighted that the partnership extends the Mercedes‑Benz brand into the built environment, crafting spaces where the brand becomes not just a status symbol but a place residents can truly call home.
The official project launch is scheduled for January 14, 2026.
Why It Matters: Branded Real Estate in Dubai
Dubai has seen significant growth in branded residential developments, where high‑profile global names collaborate with developers to deliver unique luxury living experiences. These branded projects often command stronger market interest and pricing premiums compared with standard developments.
That’s why ROI is useful here—read our ROI in Dubai real estate guide to benchmark returns.
Mercedes‑Benz Places – Binghatti City adds momentum to this trend by combining an iconic automotive brand’s design ethos with large‑scale urban planning and lifestyle amenities, further reinforcing Dubai’s position as a global hub for innovation in real estate.
Quick Facts
Project Name: Mercedes‑Benz Places – Binghatti City
Developer: Binghatti Developers (in partnership with Mercedes‑Benz)
Location: Meydan, Dubai
Site Area: ~10 million sq ft
Estimated Investment: AED 30 billion
Design Philosophy: Sensual Purity
Official Launch: January 14, 2026
Interested in investing in Meydan?
Mercedes-Benz Places – Binghatti City is set to reshape Dubai’s branded real estate scene. If you’d like tailored options in Meydan and nearby areas, Seventy Two Real Estate can help you shortlist the right opportunities. Prefer to check return expectations first? Read our ROI in Dubai real estate guide.(Information is for general purposes only. Availability and prices may change.)
